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On Monday, e-mail marketing behemoth Constant Contact will release an important update for its clientele interested in better understanding how, when, where and why customers share the e-mail newsletters they receive on social sites.
Constant Contact will be introducing Social Stats as an integrated feature for its small business customers. The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn posts and e-mail pageviews originating from social media channels.
The social media analytics will be presented as part of the e-mail details page, and add another layer of insight to the pre-exisitng data on e-mail and click-through stats. Analytics will include individual counts per social site, as well as a graphic presentations of shares and page views.
We already know that e-mails including Facebook and Twitter share options generate 30% higher click-through rates and significantly boost reader engagement. Social Stats will help marketers connect the dots for themselves to better measure, track and understand their customers’ social e-mail behaviors.
In related news, NutshellMail, a Constant Contact property, will also be upgrading with more marketer-friendly social media monitoring tools. Users already using the tool for Twitter, Facebook, LinkedIn and MySpace activity e-mail notifications, will be pleased to discover that the application will soon include YouTube channel monitoring and Facebook Page tracking.
Image courtesy of jek in the box, Flickr
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