Note from Jimmy Hua:
Brands make and breaks a company. A brand is not the company itself or what it sells. It is the image of the company. It takes time and a lot of effort to build a brand. This article is building a band on your business. But you also have to build your own personal brand. Some of the concepts from this slideshow from Susan Gunelius, can be applied to your own personal brand.
This post is shared through my Google Reader from another source. All credit of the post belongs to them which you can access by going to Build Your Brand and Your Business 10 05-10.